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Hi, I'm Rakibul —

I help businesses build CRM systems
that actually work.

14+ years of engineering Zendesk, HubSpot, and Shopify Plus for SaaS, eCommerce, and enterprise brands. Recently at NZTE. Top Rated Plus · 21,000+ Upwork hours · 100% JSS.

Select your service:

21k+Upwork Hours
100%Job Success
50+CRM Builds
14+Years Active
CRM Performance · Live
Active Implementations3 ↑ incl. NZTE
Avg Ticket Resolution↓35% vs baseline
Tickets Migrated150k+ zero data loss
Agents Managed (peak)1,000+ Upwork Inc.
CSAT Score4.9★ all-time
E-Commerce Dashboard
Stores Built & Launched200+ ↑ 13 years
Sales Lift (727 Digital)85% avg. uplift
Longest Engagement7 yrs DYLN · 300k users
Order Tickets Reduced40% ↓ via CRM sync
Client Satisfaction98% agency-wide

Systems I've built, fixed, or scaled for

NZTE · New Zealand· Upwork Inc. · USA· DYLN · California· 727 Digital · California· Apollo Internet · SA· Evolved Office · FL· LUWA Luxury · USA· MuteSix · New York· Jarvis Home · AU· Sol-ti · San Diego· Dropified · USA
HubSpot Zendesk Suite Shopify Plus Make.com GoHighLevel Zapier Klaviyo Gorgias AI Chatbots REST APIs Freshdesk Liquid · Dawn OS 2.0 WooCommerce Recharge · Yotpo HubSpot Zendesk Suite Shopify Plus Make.com GoHighLevel Zapier Klaviyo Gorgias AI Chatbots REST APIs Freshdesk Liquid · Dawn OS 2.0 WooCommerce Recharge · Yotpo
Two Disciplines. One Expert.

Choose your
service pathway

Both disciplines run in parallel — same quality, same accountability, different outcomes. Switch the mode above to explore each pathway in full.

CRM Systems
— Pathway A

CRM & Automation Architect

14+ years engineering Zendesk, HubSpot, Freshdesk, and AI-powered CX platforms. 50+ implementations. 1,000+ agents managed. Currently delivering HubSpot automation at NZTE.

HubSpot Zendesk Suite AI Triage Make.com Lifecycle Email CRM Migration
Shopify Ecommerce
— Pathway B

Shopify & Ecommerce Developer

13+ years building high-performance Shopify stores. 200+ stores launched. 7-year engagement at DYLN serving 300k+ customers. Conversion-focused from day one.

Shopify Plus Liquid Themes WooCommerce Klaviyo Recharge 3PL Integration
Platforms & technologies I build on
HubSpotHubSpot
ZendeskZendesk
SalesforceSalesforce
Make.comMake.com
ZapierZapier
SlackSlack
ShopifyShopify Plus
WooCommerceWooCommerce
KlaviyoKlaviyo
StripeStripe
ReactReact
Next.jsNext.js
CRM & Automation

Six specialisms.
One expert.

Senior-level execution. I engineer the full system and document everything so your team owns it.

HubSpot CRM
01

HubSpot CRM & Marketing Automation

Full HubSpot admin, lifecycle workflows, behaviour-triggered campaigns, lead scoring, progressive forms, data hygiene, and attribution reporting. Recently delivered at NZTE.

HubSpot CertifiedLifecycle AutomationData Hygiene
Zendesk CX
02

Zendesk CX Engineering

Enterprise-grade Zendesk design, smart routing, SLA engineering, macro libraries, Guide Help Centres, Explore dashboards, and AnswerBot deflection. Ran 1,000+ agents at Upwork Inc.

Zendesk CertifiedSLA DesignExplore Dashboards
AI Support
03

AI Customer Support Systems

GPT-powered chatbots trained on your historical ticket data, Zendesk AnswerBot tuning, and intelligent triage workflows that eliminate Tier-1 volume so agents focus on high-value work.

GPT-Trained BotsAI TriageTicket Deflection
CRM Migration
04

CRM Migration & Systems Integration

Platform migrations with automated mapping and zero data loss — including a 150,000-ticket Freshdesk→Zendesk move. REST API, Zapier, and Make.com integrations that unify your stack.

150k+ Tickets MigratedZero Data LossAPI Integration
Lifecycle Email
05

Lifecycle Email & Revenue Automation

Onboarding sequences, win-back campaigns, behavioural trigger flows, and post-purchase journeys wired directly to CRM data. Campaigns that compound revenue, not just open rates.

KlaviyoHubSpot EmailBehaviour Triggers
CRM Audit
06

CRM Audit & Workflow Cleanup

Scored 47-point audit for HubSpot and Zendesk portals. Identify dead automations, dirty data, broken routing, and SLA gaps — with a prioritised fix roadmap delivered in 48 hours.

47-Point AuditWorkflow CleanupData Hygiene
Shopify Theme
01

Custom Shopify Theme Development

Liquid, Dawn, and OS 2.0 — fully bespoke themes with section customiser support. No page builder limitations. Custom cart experiences, product pages, and conversion-optimised flows from scratch.

Shopify PlusLiquidDawn OS 2.0
Ecommerce Integrations
02

App & API Integrations

Headless integrations with ERPs, CRMs, helpdesks, and marketing platforms via Shopify APIs (REST & GraphQL). Klaviyo, Recharge, Yotpo, ShipStation, Gorgias, and 3PL logistics systems.

Shopify APIs3PL LogisticsGorgias
Checkout CRO
03

Checkout & Conversion Optimisation

Shopify Plus checkout customisation, upsell and cross-sell flows, A/B testing, cart optimisation, and landing page builds. Drove 85% average sales increases across 727 Digital's agency portfolio.

CROUpsell FlowsA/B Testing
Subscription System
04

Subscription & Membership Systems

Recharge, Bold Subscriptions, and custom membership systems. B2B wholesale portals, multi-currency support, and product configurator tooling for complex B2B and B2C hybrid platforms.

RechargeSubscriptionsB2B Wholesale
CRM Shopify Sync
05

Shopify + CRM & Support Sync

Connecting Shopify fulfilment data to Zendesk, Gorgias, or HubSpot to automate ticket routing and reduce order-related support volume by up to 40%. Built on Make.com and REST API middleware.

Zendesk Sync40% Ticket ReductionMake.com
Store Migration
06

Store Migration & WooCommerce Builds

WooCommerce to Shopify migrations, legacy platform rebuilds, and full WooCommerce custom builds. Clean, documented codebases for seamless team handoffs and long-term store maintainability.

WooCommerceStore MigrationCustom Builds
0Verified Upwork hours across 14 years
0CRM implementations delivered
0Job Success Score — all-time on Upwork
0Years in production delivering for real clients
Real Results

Real clients.
Documented outcomes.

Every number below comes from a real engagement. No "up to" asterisks. No projections.

Zendesk Enterprise Support
Upwork Inc. · USA · 2016–2021

Zendesk for a 1,000+ agent global support operation processing 5M tickets/year

Engineered custom workflows, trigger chains, macro libraries, SLA frameworks, and Salesforce + Jira + Slack integrations via REST API. Trained 100+ agents. Built Explore dashboards for leadership.

↓ 35% agent resolution time after automation
Zendesk SuiteREST API1,000+ Agents5M+ Tickets/Year
CRM Infrastructure Build
Apollo Internet · Cape Town, SA · 2022–2023

Zero to fully operational Zendesk CRM for South Africa's leading ISP

No ticketing infrastructure existed. Built everything from scratch: ticketing system, AI chatbot, onboarding flows, and full analytics stack. Response time dropped 90% on day one of go-live.

↓ 90% support response time — zero to operational
Zendesk BuildAI ChatbotISP
Shopify Ecommerce Store
DYLN · Irvine, California · 2016–2023

Shopify Plus + Zendesk integration for a 300k+ customer global DTC brand

Built the entire Shopify Plus infrastructure post-Kickstarter and maintained it for 7 years. Synced Shopify fulfilment data with Zendesk to automate ticket routing, eliminating 40% of order-related volume.

↓ 40% order tickets · ↑ 30% revenue via SEO & Meta
Shopify PlusZendesk Sync7-Year Engagement
Ecommerce Conversion Analytics
727 Digital · California · 2023–2024

Lead Shopify developer for a high-volume California digital marketing agency

Conversion-focused storefronts, custom upsell mechanics, and performance-tuned themes across 15+ simultaneous client stores using agile methodology. 98% client satisfaction maintained agency-wide.

↑ 85% eCommerce sales · 98% client satisfaction
Shopify PlusCROAgency15+ Stores
About Rakibul

Not a freelancer.
An operator.

Most consultants configure your HubSpot, hand you a Loom, and invoice. I engineer the operational infrastructure that makes businesses actually work — then document every decision so your team can run it without me.

I've run Zendesk for 1,000+ agents at Upwork Inc. processing 5 million tickets per year. I've built Shopify Plus stores serving millions of customers across 7 years of continuous engagement. I've migrated 150,000 tickets without losing a single record.

My clients are in the USA, Canada, UK, Australia, South Africa, and New Zealand. I communicate clearly, deliver documented systems, and measure success by your metrics — not by the hours I log.

2026 →
Marketing Automation Specialist · NZTE
HubSpot portal optimisation for NZ's national trade & enterprise agency
2023–24
Lead Shopify Developer · 727 Digital (California)
95% project completion rate, 85% avg sales increase, 98% client satisfaction
2016–21
Zendesk Administrator · Upwork Inc.
Enterprise Zendesk for 1,000+ agents processing 5M+ tickets/year
2016–23
Lead Developer · DYLN (Irvine, CA)
Built and maintained Shopify Plus for 300,000+ customers over 7 years
2010 →
Freelance CRM & Ecommerce Consultant
104+ projects · 21,000+ hours · 100% JSS · Top Rated Plus · Global
Rakibul Islam — CRM Architect & Shopify Developer Auckland NZ
Md Rakibul Islam
Auckland, New Zealand · GMT+12
Zendesk Certified HubSpot Certified Shopify Expert Top Rated Plus 100% JSS
14+
Years Experience
21k+
Upwork Hours
50+
CRM Builds
200+
Shopify Stores
The Stack I Master

14 years of hands-on delivery.
Not theory.

Every tool below has been used in production, at scale, for real clients.

How I Work

From brief to results.
No surprises.

A fixed process used across 100+ projects. Predictable timelines. Documented output. No scope creep.

1
Discovery Call
30 minutes. No pitch deck. I listen to your challenge, current stack, and what success looks like — then tell you honestly what I'd recommend.
2
Audit & Fixed Proposal
I review your existing setup and deliver a clear scope, timeline, and fixed-fee proposal within 48 hours. You know the cost before any work begins.
3
Build & Iterate
Weekly progress updates, staging environments, and documented decisions at every step. You're never left wondering what's being built or why.
4
Handover & Own It
Full SOP documentation, team training, and 30 days of post-launch support. Your team owns the system. You're not dependent on me.
Client Feedback

What clients say
after delivery.

★★★★★

"Rakibul rebuilt our entire Zendesk from scratch in under 3 weeks. Response times dropped on day one. Our support team actually enjoys using the platform now, which has never happened before with any tool we've deployed."

Keyur Patel, CEO
SaaS Platform · San Jose, California · ✓ Verified Upwork
★★★★★

"One of the best consultants I've hired. Deep HubSpot expertise, excellent communication, delivered exactly what was scoped on time, and fully documented. Our team can run it without him, which was the entire goal."

Daniel Gray, Marketing Director
ERC Togather · Florida, USA · ✓ Verified Upwork
★★★★★

"Rakibul built our entire Shopify store from zero. Payments, 3PL, subscriptions, email flows. Seven years later, it's still running flawlessly. That's the measure of real engineering quality."

Dorian Ayres, Founder & CEO
DYLN · Irvine, California · Client since 2016
★★★★★

"98% client satisfaction across our entire agency portfolio. Rakibul handles complexity that other developers turn down, and delivers cleanly every time."

Cody Neer, CTO
727 Digital · California, USA
Pricing

Clear scope.
Fixed fees.

No open-ended engagements that quietly expand. Every project is scoped and priced before work begins.

CRM Audit & Fix
For teams with an existing HubSpot or Zendesk setup that's underperforming. Audit, diagnose, fix, and deliver a 90-day roadmap.
$1,200 – $2,500
Fixed project fee · USD
  • Full platform health audit report
  • Workflow & automation cleanup
  • Data hygiene & contact cleanup
  • Up to 10 priority issue fixes
  • 90-day strategic roadmap
  • 14-day post-delivery support
Book an Audit →
Monthly Retainer
Your dedicated systems operator, without the $130K salary. Ongoing CRM management, automation optimisation, and strategic support.
$2,800 – $4,000
Per month · USD
  • 20 dedicated hours per month
  • Priority 4-hour response time
  • Monthly strategy & review call
  • Continuous platform optimisation
  • New feature rollouts & A/B testing
  • Cancel with 30 days notice
Explore Retainer →
Upwork Hourly
For ongoing flexible work via Upwork with full milestone transparency, verified reviews, and dispute protection — for clients who prefer that structure.
$45 – $75
Per hour · USD · via Upwork
  • Top Rated Plus · 100% JSS
  • 21,000+ verified hours logged
  • $200k+ earned on platform
  • All payment & milestone protections
  • Flexible hours, pause/resume anytime
View Upwork Profile →
Shopify Audit & CRO Fix
For existing stores underperforming on conversion, speed, or UX. Audit, identify, fix, and deliver a 90-day growth roadmap.
$1,500 – $3,500
Fixed project fee · USD
  • Full store performance audit
  • CRO analysis and fix priority list
  • Speed optimisation
  • Up to 10 priority fixes
  • 90-day roadmap included
Book an Audit →
Ongoing Development
Your embedded Shopify developer — feature releases, A/B tests, integration work, and continuous optimisation on a predictable monthly budget.
$2,000 – $4,000
Per month · USD
  • 20 dedicated hours per month
  • Priority response within 4 hours
  • Monthly review call
  • Feature development & A/B tests
  • App integrations & maintenance
  • Cancel with 30 days notice
Start a Retainer →
Upwork Hourly
Flexible hourly Shopify development via Upwork, with full payment protection and verified track record.
$45 – $75
Per hour · USD · via Upwork
  • Top Rated Plus · 100% JSS
  • 21,000+ verified hours logged
  • 200+ stores in history
  • All Upwork payment protections
  • Flexible hours anytime
View Upwork Profile →

All projects scoped before work begins · NZD & AUD pricing available · Upwork hourly: USD $45–75/hr

Published AI Tools

5 MCP Servers
live on MCPize.

AI agents connect directly to your CRM and support stack — no middleware, no reconfiguration. Each server is built from real enterprise workflows, not a tutorial.

What is MCP? The open standard that lets Claude, GPT-4o & Cursor talk directly to your tools.
🎯
Live
Zendesk

Zendesk Support Ops MCP

Live access to your Zendesk instance. Query tickets, surface CSAT trends, identify routing gaps, and get natural-language ops insights — backed by 14 years of enterprise Zendesk knowledge.

  • Natural-language ticket queries
  • CSAT, FRT & SLA breach analysis
  • Macro & routing optimisation
  • Knowledge base gap detection
5M+
tickets proven
35%
resolution drop
14yr
ops built-in
View on MCPize → Discuss Integration
💰
Live
Gorgias · Shopify DTC

Gorgias Revenue Ops MCP

Purpose-built for DTC brands on Gorgias. Surface revenue-linked support data, flag churn signals, and identify conversation-to-conversion opportunities before tickets escalate.

  • Revenue attribution from conversations
  • WISMO & post-purchase triggers
  • Shopify order context per ticket
  • Churn signal & VIP escalation
40%
ticket deflection
8%
revenue via support
DTC
Shopify-native
View on MCPize → Discuss Integration
⚙️
Live · Free tier
HubSpot

HubSpot RevOps Assistant MCP

Connects AI agents directly to HubSpot CRM for revenue operations. Query contacts, deals, tickets, and pipeline reports — built from real enterprise RevOps workflows.

  • Contact & deal pipeline queries
  • Lifecycle stage & workflow visibility
  • Revenue attribution reporting
  • For RevOps, HubSpot admins, sales ops
50+
CRM builds
Free
tier available
Live
on MCPize
View on MCPize → Discuss Integration
🏢
GoHighLevel · Agency
Live

GoHighLevel Agency Ops MCP

The only GHL MCP built for agencies. Multi-location switching with cryptographic client isolation — one misrouted AI write can corrupt a client's CRM. This prevents it. Dry-run diffs on every write, snapshot deployment, and cross-location reporting across all your sub-accounts.

Multi-location client isolation
Dry-run diff before every write
Snapshot deploy in 10 min not 10hr
Cross-location pipeline reporting
Sub-account provisioning
~12k tokens — actually fits in context
For: GHL Unlimited & SaaS Pro agencies managing 5–100+ sub-accounts
View on MCPize → Discuss Integration
📊
Freshdesk · Support Ops
Live

Freshdesk Ops Intelligence MCP

The only Freshdesk MCP with native SLA breach detection — reading Freshdesk's actual policy-driven breach signals, not heuristics. Dry-run writes, multi-channel analytics, canned response authoring, and weekly ops digest for growing support teams.

Native SLA breach detection
Dry-run ticket writes with confirm gate
Multi-channel analytics breakdown
Canned response authoring
Weekly manager ops digest
Contact intelligence lookup
For: Freshdesk Growth, Pro & Enterprise teams where SLA accuracy matters
View on MCPize → Discuss Integration
Works with any MCP-compatible AI client
Claude Desktop Cursor Windsurf GPT-4o Any MCP Client
Custom MCP Build Enquiry →
From the Field

CRM & Ecommerce
straight from production.

No theory. Every article is drawn from a real client engagement with real numbers.

Hubspot Case Study
HubSpot · Case Study · 7 min read

What Happens When Nobody Owns Your HubSpot

HubSpot doesn't fail businesses. Businesses fail HubSpot. Here's what I walked into at a large enterprise organisation — and what it actually takes to turn a neglected portal into a machine that works.

Read Article →
HubSpot Workflows
Shopify · AI · 6 min read

The Purchase Isn't the Finish Line. Most Shopify Stores Don't Know That.

Read →
Shopify Revenue
Shopify Plus · CRO · 5 min read

Why AI Customer Support Is Making Shopify Merchants Lose Customers — Not Save Them

Read →
CRM Migration
CRM · Data Quality · 7 min read

Your CRM Data Is Lying to You And It's Costing More Than You Think

Read →
CRM Strategy
Zendesk · Migration · 9 min read

230,000 Tickets. 3 Brands. Zero Data Loss. Here's How We Did It.

Read →
FAQ

Common questions
answered honestly.

Book a Call

Your next best-performing
system starts with a 30-minute call.

No pitch deck. No obligation. Tell me what’s broken—I’ll provide an honest breakdown of delivery, timeline, and cost before we start.

14+
Years
50+
CRM Builds
21k+
Upwork Hrs
100%
Job Success
<24h
Response
Let's Talk

Your CRM is either
making money or
losing it.

30 minutes. No pitch deck. No obligation. Tell me what's broken — I'll tell you honestly whether I can fix it, how long it'll take, and what it'll cost. Before any work begins.

Currently Accepting Projects

Based in Auckland, NZ (GMT+12). Available for remote, hybrid, or on-site NZ engagements. US, AU, and EU client hours fully accommodated.

✓ Message sent to hello@mrakibulislam.com
I'll reply within 24 hours. Check your inbox for a confirmation copy.